Automation

I do not want to sound like or appear to be a technophobe but automation rather takes the creative out of any process.

I have many friends who eagerly show me the latest apps, trends and systems which can automate anything and everything in your life.

Of course some of these things can be helpful and time saving. But what I am more worried about is the drain on the creative thought process.

Automation is based around algorithms and systems with defined and set goals. I will give you an example.

I recently purchased a GoPro camera in order to make films of your dogs playing happily in the woods.

GoPro and their software boasts that it can compile short 30 second videos based on what you have taken that day. This is of course done to save time in editing and compiling the videos.

But here is the problem I have found after less than one month. The algorithms are looking for the best clarity and quality of image in the videos. The blur of dogs bouncing past does not seem to be attractive for the software. And yet it is exactly this blur, happiness and chaotic scenes that we most want to capture and show you.

There will always be high quality in bespoke products and services that can never be replicated with automation and artificial intelligence.

If you want to do something well, do it with a personal touch instead of time saving.

Doggies: Aya, Baileys, Haraka and Lucy